George Camara

Associate Partner

George is a senior executive with over 25 years of international leadership experience across Africa, Europe, the Americas, and the Nordics. His career spans corporate, nonprofit, and entrepreneurial contexts, with a consistent focus on strategy, financial stewardship, and sustainable growth.

My Story

I am a senior executive with over 25 years of international leadership experience across Africa, Europe, the Americas, and the Nordics. My career spans corporate, nonprofit, and entrepreneurial contexts, with a consistent focus on strategy, financial stewardship, and sustainable growth.

As General Manager for Nike Africa, I led a $300M business across multiple regions, driving strategic planning, full P&L management, and major digital initiatives, including the launch of Nike.com in Africa. I also spearheaded diversity and inclusion programs that reshaped leadership representation while building operational excellence across offices, warehouses, and training facilities.

As General Manager of Hillsong Denmark, I was overseeing strategic priorities, financial and HR restructures, and the coordination of 300+ volunteers. In this role, I delivered 27% growth in attendance over two years, reduced expenses by 20%, and built a national platform of influence, including media representation on matters of faith and society.

Alongside these roles, I have contributed at board level in Sub-Saharan Africa, the American Chamber of Commerce, and IndukuGroup, combining strategic consulting with entrepreneurial ventures. I am passionate about building resilient teams, resolving complex challenges, and positioning organizations for long-term impact.